About NYDJ
Headquartered in Los Angeles, NYDJ (formerly known as “Not Your Daughter’s Jeans”) was founded in 2003, at the height of low-rise jeans’ popularity, to bring the market premium stretch jeans with the perfect fit for women of all shapes, sizes and ages. This year marks NYDJ’s 20th anniversary, as the brand celebrates its heritage of fit for all women and its iconic Marilyn Straight denim fit that started it all and remains its number-one-selling style 20+ years and counting. NYDJ led the denim market in fit with its revolutionary Lift Tuck® Technology, which uses a proprietary slimming panel with a patented criss-cross design to flatten in front and contouring construction to flatter curves in back. Today, NYDJ’s mission has grown to address women’s head-to-toe style needs, while staying true to its fit-first mindset, with a full range of clothing and footwear as well as sustainable styles that are better for the environment. NYDJ is sold in department stores and over 7,000 global points of retail distribution.